Brief: To create an innovative brand partnership that leverages the strength of both companies to achieve mutual business objectives.
Festival Wristband
Instagram Promotion
Festival Ticket
Poster on Glastonbury Grounds
Brochure of Collection
My Initial research for the Brand Partnership
After the research, I started to shape my ideas for the partnership of Glastonbury and Rains.
After more research, I created patterns that were Glastonbury-inspired that Rains could use for a joint limited edition collection of their clothes.
After I created the bum bags using my patterns, I decided to continue making the collection. I decided to make the bumbags with matching Wellington boots and a hat as I thought it was the most appropriate for festival wear in UK weather.
The Collection:
My final outcomes of the Glastonbury x Rains partnership to give promotion to the StormSet Collection.
Including a festival wristband, the Instagram page, a festival ticket, a promotional poster that would be on the Glastonbury grounds and a leaflet showcasing the clothing collection that would be handed out with the wristbands.